Today the world is all about ideas, innovation and creativity. Diverse aspects of life create a need for design to simplify complexity in terms of functionality and aesthetics. But what is designing all about? Think of a thriller movie- visualise a dark jungle and suspenseful sounds in the background. Next, add a bright sun shining […]
“Make it simple, make it significant,” said Don Draper Design is all-encompassing, it is the ever-present force behind products and services of daily use– from Youtube thumbnails, the menu of a restaurant, clothes and even a coffee cup. It appeals to the consumer, it impacts choices, it brings appreciation, it brings business. As Thomas Watson, […]